for the babe in you™. Chic maternity fashion for bump & beyond™. Mom’s the Word was founded with the belief that pregnant women were just women...who were pregnant. Women who love to look and feel their best - and that this is even more important when you’re pregnant and have no idea what your body is doing on a weekly basis. Getting compliments and feeling good about how you look is always nice, but pregnant? Yup. Twice as nice. Mom’s the Word opened because no one wanted to buy maternity clothes, including Sarah, who was pregnant. So, she decided that she would create a space where pregnant women could find clothes that they not only liked, but that they loved-pregnant or not, maternity or not. Mom's the Word was born. MOM'S THE WORD MISSION * To bring great style and fashion to women that she will want to wear long after pregnancy. Bump & Beyond. Clothes are clothes. They should not have an end date. * To make women look and feel beautiful in a warm, supportive environment by providing expert advice, a wide selection of styles and prices and superior customer service, all while having fun. * To give to our employees – providing, at no cost to them, health insurance, a retirement plan, a retail schedule that does its best to respect their family time and personal needs and an environment in which they are valued and respected. * To give back to the community and the world in which we, and our children, live, with a commitment of financial support which will be a percentage of net profits not less than 2% and ideally more. Shop online at MomsTheWord.com or visit us in San Francisco, Palo Alto and Los Angeles.