SOOMLA leads the in-app monetization measurement sphere, providing publishers with in-app advertising insights. The company’s technology provides app marketers the ability to measure user-level ad LTV, attribute ad revenue to marketing activity, and target ad whales via various marketing channels. Furthermore, monetization teams can use SOOMLA’s platform to evolve a data-driven approach to optimizing their ad inventory. SOOMLA is used by many of the top publishers to make better monetization decisions.