‘Live Life! Love Life!’ is a celebration of the lives of two vibrant ladies - Cheeru Chandawarkar and Priya Repe, who lost their battle with cancer. It was started in 2013 by Praful Chandawarkar, the Managing Director of Malaka Spice and Suraj Repe. The personal tragedies they suffered made them realize the need to provide financial as well as emotional support to financially disadvantaged cancer patients. Live Life Love Life is a charity organization aimed at spreading awareness about the early detection of cancer and raising funds for the financially disadvantaged.