CFRUIT was established by Chirene Jelbert, a business savvy South African horticulturist with a passion for fruit and business. More about Chirene @ https://www.linkedin.com/in/chirenejelbert/ With her unique technical and marketing experience she is able to offer unique go-to-market strategies for growers and buyers that is vertically integrated from farm to consumer. Chirene's specializes in marrying all elements of the value chain into practical solutions that ensure quality and profitability for both grower, customer and consumer.