A company of the P&A Group, LLC, GooseWaddle is a new line of luxurious blankets and “blankies” for newborns and infants. Made from plush polyester and trimmed in satin, these ultra-soft snugglies are available in classic pink, blue and white. And with a whimsical GooseWaddle goose toy recently added to the line, it’s easy to see why you and your little one will go “gaga” for this gaggle of products. Created by a subsidiary of the P&A Group based in Roxboro, NC, the idea for the blankets was initially conceived by the wife of one of the company’s executives. P&A’s main business is manufacturing premium paint roller fabrics, but the company was looking to diversify its offerings. It took a woman’s ingenuity to think the paint roller fabric might make an incredibly soft baby blanket. Though initial testing revealed the need to move away from the paint roller fabric, the wheels were set in motion. Partnering with an overseas manufacturer, P&A moved full steam ahead with blanket production and brand development. The fledgling GooseWaddle blanket shipment arrived in North Carolina last fall, and moms and babies alike have been oohing and aahing ever since. And in case you need more fuel for your infatuation, you’ll love the company’s buy one, give one campaign. For every GooseWaddle blanket that consumers purchase, the company is donating a receiving blanket to a child in need. A mom- and baby-approved product with a cause. Now that’s something to obsess about!