Sentiate is a disruptive software platform set to change the way technology operates in the spaces people visit. Our vision is a deep synergy between people and place, where customers feel relaxed, excited and inspired to remain in the space they are visiting. The Sentiate platform understands human sentiment and uses human and venue-based data to make changes that constantly improve sentiment across venues, ranging from subtle adjustments around sound and light, to flamboyant, interactive activations that bring an event to life. Sentiate is an exciting future for venue operators and customers alike, linking people and place so they operate as one. Technology can be stressful and humans are becoming more sensitive to and aware of the technology in our surrounds. Customers can’t always describe exactly why a space feels a certain way, but it is evident that the sensory experience is paramount. When we perceive congruence, we feel relaxed, excited and inspired. Incongruence feels tense or potentially boring. Sentiate has been designed and built by technologists with decades of experience designing cutting edge technology for some of the most prominent venues in the world. This experience has culminated in Sentiate – a new way of driving venue technology to ensure deep synergy between customers, venues, operators and the technology that surrounds us all.