Blue Fruits is a new beverage importer, set up to supply custom built, controlled label products exclusively to major retail chains in the USA. Blue Fruits leverages its extensive beverage experience and global producer contacts to simplify the supply chain, delivering profitable and unique solutions to the market. The Blue Fruits approach to category analysis and management short-circuits often complex time consuming problems to deliver creative solutions efficiently and painlessly. At the same time our methodology minimizes cost and risk, whilst maximizing profit and value for those involved, be they producer, importer, distributor, retailer or end consumer. We work hard to ensure that all who interact with Blue Fruits and its products find the experience profitable, credible and compelling.