Moda Tecnologia Srl is an Italian start-up company founded in 2010 which has developed a unique product based on Microsoft technologies: E-(MOTIONAL) INTERACTIVE VIDEO TECHNOLOGY, allowing to easily tag multimedia content, videos and slides, generate object tracking meta-data inside video stream with help of a proprietary algorithms of type "pattern recognition" (patent received in Italy, EU and USA), visualize the interactive videos with customized "special effects" (highlighting interactive objects), and enabling the info and advertising services for those objects, connected to a managed e-commerce platform. The end-user application for E-(MOTIONAL) is a highly interactive HTML5/Silverlight browser application, a client- server model with the features such as object drag-n-drop, sharing selected video pieces, personal user wish-list functionality for social shopping, digital video index to navigate the video objects directly and many others. Our application is very quick, light, and allows showing a high-quality (interactive) video at a few bandwidth consumption, in respect on different attempts to build a similar functionality on flash. E-motional video platform is on the market in Italy and driving towards the European and USA market.