In 2017, due to growing interest in learning-directed story telling, Psynthesys shifted focus to design engaging stories that make Life Science feel more like co-discoveries for company audiences. The change reflects an evolution in thought and practice based on feedback from clinical team training services and support we've provided for Bioscience companies since 2005. We now make learning experiences the priority in Life Science branding. The strategy grows audience engagement by making complex content approachable for a broad range of audiences – that in turn builds bridges for the many humans that may be impacted by Bioscience innovation. Psynthesys history: Psynthesys began creating engaging learning experiences for Bioscience clinical development teams in 2005. The company's work led by Rick Erickson has helped train clinical teams across the globe. Our proprietary workflow learning app developed along the way of this information building journey put tasks and knowledge at the fingertips of clinical investigators to ensure the integrity of patient care.