Hellaclips was established by professional skateboarder Colin McKay in 2012 with the intent to create a digital hub that highlights the best skateboarding videos from around the world. Hellaclips has evolved into a one-stop site for core skaters and consists of the best pro, am, user submitted and branded content. Updated multiple times every day, Hellaclips is on the forefront of providing the most recent and relevant skateboarding from across the globe. Aside from the professional level of content featured, a major focus of Hellaclips is to spotlight the lesser known, up and coming skaters by giving them a platform to shine. On top of this, Hellaclips has a large social media following, a custom created app, and a sub-site (The SELECT) that focuses on the premium products from the best skateboarding brands