Our vision and approach: Best Beginnings focuses on the period between conception and a child’s fifth birthday, where the foundations of a healthy and fulfilling life are laid. By providing expert support and practical help, we give parents, co-parents and care-givers the knowledge and confidence to take good care of themselves and support them to build healthy, happy lives for their children. We are here for all families, with an unwavering commitment to reducing inequalities which, in turn, helps the whole of society now and for the future. What we do: Founded by Alison Baum OBE in 2006, Best Beginnings works collaboratively with mothers, fathers, co-parents, other care-givers, frontline professionals, charitable organisations and the wider community to ensure our information is relevant and reliable and to help drive structural change, so families are better supported. Our key resources are: The multi-award-winning, NHS-approved Baby Buddy app - www.bestbeginnings.org.uk/baby-buddy Small Wonders change programme - www.bestbeginnings.org.uk/small-wonders From Bump to Breastfeeding films - www.bestbeginnings.org.uk/from-bump-to-breastfeeding Baby Express magazine - www.bestbeginnings.org.uk/baby-express Maternal Mental Health films project - www.bestbeginnings.org.uk/out-of-the-blue