SubCulture is a performing arts and private events venue located in the historic NoHo neighborhood of downtown Manhattan. Founded by brothers and lifelong music lovers Marc and Steven Kaplan, the venue was designed to foster an intimate connection between artists and audience members by incorporating exceptional sound and lighting technology into a room with naturally strong acoustic and architectural features. The venue has received praise from The New York Times, The New Yorker, New York Magazine, and Time Out New York for its exquisite sound, comfortable aesthetic, and unparalleled hospitality for guests and artists alike. Realizing that the venue's uniqueness as a concert hall could translate directly to private event hosting, the Kaplans have also focused their efforts on designing immersive private event experiences with an emphasis on connecting hosts to their community. By approaching each event as they would a performance, the SubCulture team has redefined what a private event space can be for discerning companies and individuals seeking to transcend the usual and make a lasting impression.