Q Squared is a consulting firm specializing in helping companies gain a deeper understanding of their customers, and what it's like to do business with their company, through in-depth person-to-person interviews and analytics. We work with clients to create a feedback loop that turns insight into action. Our agile process uses proven metrics, such as customer Effort and Net Promoter, and is rooted to a customer-focused questioning strategy tailored to the client's business goals. In "The Age of The Customer" we're working to elevate the B2B customer survey.