East Coast Radio, also known as ECR, is a KwaZulu-Natal commercial radio station with an audience of more than 1 million. It is the largest regional radio station in South Africa. The station can also be heard online from its website, streamed on the ECR App, and even on DSTV channel 836. It broadcasts from Umhlanga, KwaZulu-Natal. East Coast Radio dominates in the affluent SEM 7-10 group in KwaZulu Natal