Companies working on growth initiatives and innovation projects are swimming in a ocean of ideas. They ask: Which strategy option is the most promising? Which ideas should be accelerated? Which features add most value? Vendbridge helps to identify, select and refine the winning ideas. Our proven Customer-Focus-Innovation process (CFI) discovers what customers want. Specially designed spin modules identify and sharpen the success ideas. The sea of ideas turns into a clear strategy. In three steps: 1. Frame the growth idea from the customers’ perspective 2. Discover and measure unmet needs and opportunities 3. Spin towards unmet customer needs to ensure adoption