Most people only think of competitive intelligence at the strategic level, but this also happens at the product and service level. Product experts analyze competitor products and inform sales teams about technical differences, and which advantages they should present to customers. These analyses are typically done manually and during a product launch. However, competitor products change over time without you knowing and these analyses are rarely updated. Your competitive positioning is lost resulting in lower win rates and smaller margins. To exacerbate the problem, the information you do have is limited to few competitors giving a limited market overview. Xantage was created to solve this problem. Xantage provides a robust process and a centralized platform to manage all your competitor data allowing your teams to collaborate and complement each other by combining information about competitors from open-source information and field experience. We make the process sustainable by removing the heavy lifting from your organization. Xantage automates the non-value add activities and gives you a substantial 18x efficiency boost to analyze competitors. Effectively allowing you to have a complete overview of your competitive landscape of global and local competitors. Competitor comparisons are easily understood and accessible by your sales channels. Through account access control you can safely and securely share this sensitive information with sales teams and distributors.