New Color Clothing is an independent brand based in the California Valley that offers quality streetwear with clean and fresh design. New Color has taken a step back from the cliché “unique factor” and pushes for three main goals that are simple, but are hugely important to us: The gear fits great, feels fantastic, and looks fresh. The meaning of the brand is based on the pursuit of individualism. We firmly believe that rather than taking the safe route and falling into “the norm,” we should pursue our passions regardless of the risk.