Mind Genomics® An actionable, scalable, and empirical means for discovering what to say, how to say it, and to whom Mind Genomics is an empirical, scientific way to identify how people subconsciously respond to aspects of everyday experience. Rather than predicting how the world might work based on behavioral or lifestyle history, Mind Genomics cuts through traditional demographics and psychographic and behavioral segmentation to uncover the organizing principles that govern mindsets and attitudes.