NewPoint—Insight-driven marketing strategies for small, regional and emerging food brands. Knowing the your end consumer is essential to understanding what the buyer is looking for in a food supplier partner. We believe in making informed decisions about growing your sales, margins and brand by making business decisions based on facts—not speculation—about your market. We know that your first gatekeeper is the category manager or food buyer. So we start there because we believe that understanding their needs is essential to getting your product listed.