Tribu was founded in 2018 by Pablo Gazzera, a former Unilever EVP. Tribu Data is a revolutionary market research agency. Quicker better decisions. Our solutions are built on an innovative technology and leverage marketing/research expertise to make the unknown known, and your next decision the best one. The market research we carry out is based on 4 pillars: • Robust and representative quantitative data. • Qualitative data that allows an in-depth understanding of the problem. • Actionable and implementable data. • Speed. Time is of the essence. Why are we different? -Organic database: Random data collection representative of the population, not contaminated, that responds in a real context and spontaneously vs panels. No sample biased. -Digital Cohorts: Traditional research looks for the results in the population average, we believe that to understand the problem it is necessary to investigate the Tribes too. Our algorithms are designed to identify common patterns within a sample and identify how the groups behave. -Cost Effective: Our studies aim to have the lowest cost per response on the market. -Mobile First platform. Our products All our market research can be implemented in all regions, countries, cities. 1. Quant Digital Research: -Concept Ideas and Innovation -Packaging -Advertising -Brand Health -Market Understanding -Politics 2. Qual Digital Research: -Focus groups online -Executed by experts 3. Price Elasticity Analysis: -Van westendrop price modeling -Price Modeling 4. Conjoint Analysis 5. Concept Builder: -Algorithms to optimize the components of an innovation idea, provided several options. 6. Insight Mining: -Unearth tensions and the most potent insight to unlock full potential