Pura Naturals manufactures and distributes household cleaning products that absorb grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals’ proprietary foam technology was developed in response to the gulf oil spill.