We work with businesses to listen to customers to identify and prioritise CX improvement opportunities and initiatives that deliver ROI. Watermelon was set up in 2012 to challenge the bad habits of the marketplace. We saw tech companies enabling brands to capture customer experience feedback, but using inflexible, generic tools and approaches, with a lack of support to help understand the data and drive action. And we saw research agencies who understood data, but lacked the technology to capture the voice of the customer across journeys, touchpoints and channels and put it in the hands of colleagues throughout businesses in real-time. Watermelon combines the best of both worlds. We merge research and technology skillsets to deliver best in class, tailored CX and Voice of the Customer programmes that drive tangible business improvements and deliver return on investment for organisations across a range of sectors. Based in London, UK and Sydney, Australia, Watermelon are a team who are fun, dynamic and above all passionate about CX. Watermelon is part of the wider VCCP Partnership.