Moonbridge Advisors is a boutique strategy consulting firm helping clients maximize their revenues and profits through strategic pricing and highly effective go-to-market strategies. Our President Dr Ashish Garg has many years of consulting experience, including senior positions at McKinsey, BCG, EY and KPMG. He is an accomplished strategy consulting leader with deep expertise (22+ years) in Growth strategy, Go-To Market strategy and Pricing & Profitability management. In his career he has managed ~200 engagements & served 100+ clients. Moonbridge will serve a diverse set of clients across many industry verticals such as Private Equity, B2B products and services , IT, Consumer & Industrial products, Healthcare, Manufacturing and Distribution sectors. Some recent assignments completed for clients by our President (in prior careers) span a wide range of problem sets and opportunities, including: Corporate strategy • Business unit strategy • Growth strategy • Market entry strategy • Strategic / – long–range planning • Capital and investment optimization • Strategic investment analysis • Commercial Due Diligence Go to Market Strategy • Market and Customer segmentation • Buyer Journey and Persona • Channel Strategy • Sales force effectiveness • Marketing mix and effectiveness • Customer experience management Pricing Effectiveness • Pricing diagnostics and roadmaps (size of prize etc.) • Strategic pricing: value based pricing / value models; price playbooks • Tactical pricing improvement through price dispersion • Pricing Metrics/Analytics • Decision rules and governance • Customer value proposition tools • New product pricing Our approach is strategic, analytical and practical. We combine qualitative research and advanced analytics to deliver highly evidenced solutions. We are particularly skilled at developing a deep understanding of price/value drivers and market segmentation, which form the foundation of price structure and strategy development.