I help make and shape effective brands through careful thoughts and meaningful words. I’ve worked in brand and digital agencies in the UK and Australia, collaborating with designers, technologists, project managers, clients and loads of other incredibly smart people that do things I can’t. Over the years, I’ve learnt how to use my love of research, writing and human behaviour to influence the outcome of hundreds of projects - from cultural institutions to global corporations, Italian-made womens’ shoes to Vietnamese noodle delivery apps. I’m passionate about sharing what I know/don’t with others through teaching, speaking and getting involved whenever I can. I love juice, outdoor swimming pools and battle rap, and am partly responsible for the success of Russell Brand.