Healtheory enables healthcare providers to dramatically increase patient reach and visibility on search engines, social media networks and mobile devices. Healtheory optimizes healthcare provider websites, physician profiles and related healthcare content to increase patient awareness and visitor traffic from search engines such as Google, Yahoo and Bing. Healtheory's optimization platform creates the opportunity to drive new patient visitors directly to healthcare provider websites. Optimization of healthcare provider websites is a critical first step in any healthcare marketing strategy as it ensures that website pages are indexed and properly categorized by search engines. Healtheory enables provider websites to be found and ranked favorably in search engine result pages (SERPS) based on targeted search terms, physician names, physician specialties and requested geographic locations.