Perhaps the most challenging thing about a cancer diagnosis is not the disease itself, but the loss of identity that comes with it. Suddenly, you’re no longer the mother, sister, wife or colleague, you’re “the cancer patient.” The disease robs a woman of her sense of self both as a human being and, more specifically, as a woman. Look Good Feel Better offers a beauty workshop that gives Canadian women the tools and techniques to feel beautiful and vital. In so doing, it helps restore this sense of self and renew a feeling of womanhood, however these women choose to define it. The charity has been helping women with cancer feel like themselves again for the past 25 years.