Research that moves you forward. Matt George Associates is a boutique strategic communications and research firm that empowers you to deliver the right message to the right audience at the right time, and in the right way. The words you use have an impact on purchasing, voting, and emotional behavior. Are you telling the most effective story you can to inspire action? Research should do more than simply tell you where you stand. It should provide actionable insight that allows you to shape the future of your company, campaign, or cause. That’s why every question we ask and every data point we present to you is designed to move you forward. You’ll understand how and what your key audiences think. But then we’ll move a step further to create the research-backed language choice and messaging strategy proven to impact their perceptions in a positive way. Our world is changing quickly, but many market research approaches have remained stagnant. Our ground-breaking methodologies and customized audience segmentation give you fast, accurate, and clear steps that you can take towards success. We conduct audience and message analysis: in-depth listening groups, representative sample language benchmark surveys, and qualitative audience dial sessions. Our comprehensive methodology ensures you have a clear understanding of WHY your target audience responds the way they do, so that you can begin to direct the conversation instead of simply responding to it.