Brand design that inspires. We inspire progression through creative brand design so that organisations can think and act deliberately. Companies that understand and communicate their purpose are more ambitious and drive innovation. They make better strategic business decisions that create improved outcomes, they attract and engage talented team members, and they gain greater trust with more loyal customers. Evocative creates meaningful brand designs that communicate purpose and inspire progression in business. Humans are visual creatures, with more than eighty per cent of our brain's processes being related to visual input. Visual communication helps us to understand the world by taking ideas and concepts, distilling them to their essence, and presenting them in a way that makes sense. This is at the core of what we do. We take a large amount of information about a business, distill it down to key benefits to the customer, and design a story that defines purpose, process and products—creating a shared understanding between leaders, employees and customers. This story is then translated into a brand design that can include company name, messaging, logo design, graphic design and website. Our clients gain clarity around the purpose of their business, what’s in it for their customers, and how to articulate their story in a concise and meaningful way.