ed ideas: exclusive performance improvement strategies, exclusively for higher ed At ed ideas, we help optimize your admissions pipeline, either as a whole, or a la carte. With a combined 50 years managing student lead, application, and enrollment generation for the world's leading public, private, for-profit, and traditional institutions, we are uniquely suited to help you achieve your recruitment and retention goals at any and every step in the process. From call center based cpL/A/E lead generation, to evaluation, admissions, financial aid, and retention, ed ideas can either outsource your problem process completely, or work directly with your existing teams to bring the expertise in house. Whatever your need, no matter how big or how small, ed ideas is your higher education resource.