The Automobile Dealers Association of Mega Milwaukee (ADAMM) is a trade association representing new car franchised dealers in Southeast Wisconsin. ADAMM’s membership is made up of 114 new car dealerships primarily concentrated in the six counties of Waukesha, Washington, Ozaukee, Racine, Kenosha and Milwaukee offering member dealerships services, training and insurance products. ADAMM is the owner of the Greater Milwaukee Auto Show held at the downtown convention center in Milwaukee annually for nine days in February and March. ADAMM and it's members annually give over $100,000 to local charities supporting those in need in SE Wisconsin. https://www.adamm.com/