What started in 1969 as a vision or ‘Search’ of two friends has grown into a philosophy and way of life for surfers and boardsport enthusiasts worldwide. Rip Curl remains a privately owned company committed to the mission of being regarded as the Ultimate Surfing Company in all that we do. Now designing, producing, and distributing a variety of innovative products in more than 60 countries worldwide, Rip Curl takes pride in our world-class roster of surfers and the simple objective to Live The Search.