Established on 1976 as a national FMCG distribution company in Ankara, Turkey with an international companies product portfolio as well own brands in some food categories. Durukan Confectionery company is established on 1992 by producing their first lollipops in order to sell nationally under the brand name of Durukan Lollipops. In 2003, with the decision of PepsiCo – Frito Lay, to enter into confectionery category in Turkey, the company started to produce lollipops under their brand Rocco. The success of Rocco brand in the Turkish market brought a volume increase in production and the company conducted an exclusivity contract for the national market with Fritolay on 2007. From this date onwards the Company opened with Durukan branded lollipops only into the export markets. Expansion in export markets and Rocco becoming market leader in Turkey, the Company decided to build a new production plant by investing to high capacity lollipop lines and conducted also a new investment for an innovative, state of art product of chewable candy dragee. In 2014, the Company moved to the new factory and in 2015 all products are launched under ‘U’ brand namely U Pops for lollipops, U Too for chewable candy and two new products, U Rock, compressed candy and U Strip, a mouth refreshing strip. In addition, a new kids brand, ‘Jox’ is being launched containing mini lollipops and delightful center filled candy portfolio. At the new production plant, the Company has all Management System certificates such as BRC, IFS, AIB, Sedex, ISO 9001, ISO 22000 and Hallal. Also, Durukan Brand is getting involved to Turquality Brand Support Program. The Company is exporting to more than 50 countries. The factory is located in Ankara, Turkey. The Sales and Marketing team is located in Istanbul at their office next to the International Atatürk airport.