Sedulous is a customer insight driven consultancy that has worked for numerous blue-chip international organisations and brands on how to improve their service and deliver better experiences to their customers. Specialising in service design thinking, ethnographic market research, persona creation, affinity mapping analysis, journey mapping, user experience, developing & testing prototypes and then assisting clients to implement these customer experience initiatives. The company has grown rapidly by developing a reputation for creating highly effective initiatives & programmes that make a real impact on the bottom-line. This reputation has been achieved by providing clients with compelling insights and strong strategic ideas, which we help them to successfully implement and evaluate through to the prototype stage. Sedulous has provided service design, customer experience and user experience consultancy to leading UK (ITV, SpecSavers, Nationwide, Thomas Cook, Mid-Counties Cooperative), Australian (Optus & The Chartered Institute of Accountants) and Japanese (Toyota) organisations on how to improve the experiences they are delivering to their customers. In addition to service design & customer experience consulting, Sedulous also has a strong business focus and an ability to convert complex business problems translating them into working digital solutions and testing these solutions with users of the systems. We also offer business analysis and information architecture expertise and project management support using both Agile and Waterfall to deliver 360º single customer view solutions from organisations with multiple legacy business systems and complicated data feeds.