Online Reputation Management (ORM) has become more important than ever. With over 95% of shoppers researching products, prices, reviews and results before making a purchase or service decision it’s paramount that your search results offer a positive picture of you as a business professional and your company. When an online user who is new to your company finds negative press regarding your company it can instantly turn them away from you for what they need; costing you a potential new client and the ability to grow your business.