Founded in 1998, Wine Connection has developed expertise in offering affordable, high quality and exclusive wines from around the world through owned F&B outlets. The Company targets the region’s growing middle class through a differentiated offering focusing on affordable and quality western food and beverages. Wine Connection has grown to become the leading wine retailer and wine-themed restaurant operator in SE Asia. Wine Connection operates 78 Wine Stores and Restaurants in Thailand, Singapore and Malaysia. The business has a mission of making wine drinking democratic by make it affordable, accessible and simple to enjoy. The restaurants offer a casual dining experience rooted in wine and European Food in an inviting ambiance with friendly service. The business has been catalyzed through investment from The Abraaj Group to rapidly expand across Asia. AWARDS & RECOGNITIONS 2018: GOLD for favorite wine retailer by EXPAT LIVING - Reader's Choice Awards 2018: GOLD for Favorite wine bar by EXPAT LIVING - Reader's Choice Awards 2018: BRONZE for favorite venue for group dining by EXPAT LIVING - Reader's Choice Awards 2017: GOLD "Excellence in performance marketing" by MARKETING MAGAZINE'S Marketing Excellence Awards 2017: SILVER "Excellence in direct marketing" by MARKETING MAGAZINE'S Marketing Excellence Awards 2017: SILVER "Excellence in data-driven marketing" by MARKETING MAGAZINE'S Marketing Excellence Awards 2017: BRONZE "Excellence in shopper marketing" bu MARKETING MAGAZINE'S Marketing Excellence Awards 2017: GOLD "Best idea - retail shopper" by MARKIES AWARDS 2017-2016-2015: CERTIFICATE OF EXCELLENCE by TRIP ADVISOR 2013: BEST WINE BAR by SG MAGAZINE Reader's Choice Awards 2013-2012: WINE RETAILER OF THE YEAR by WORLD GOURMET SUMMIT Awards of Excellence