In January 2020, Gebr. Heinemann SE & Co. KG (https://www.gebr-heinemann.de/en) and casualfood GmbH (https://www.casualfood.de/?lang=en) formed a new joint-venture-company, positioned under the b2b brand “smartseller” to bring further innovation to the travel retail industry. Operating in small- and medium-sized airports, smartseller offers the first holistic approach on airport retail for duty free, f&b, and convenience, not just with separate formats but as a liquid-passenger-retail experience. As such, Smartseller aims to be a powerful partner for regional airport hubs (up to 4-5 million passengers) in the travel retail market while at the same time attending the passenger needs of tomorrow by creating a new joined look&feel approach spanning across the entire shopping experience. Contact us via hello@mysmartseller.eu