Developing and maintaining partnerships with senior housing advisors across the country is the primary goal of the NNSHA. Through these relationships, advisors are able to network with one another for the purpose for senior living placement referrals. Local advisors who have 'boots on the ground' knowledge of the senior living options in their market are able to assist families in locating the appropriate senior living option The NNSHA website includes a geo-tracking function that provides the ability to search for an advisor in a certain city and state. Sharing best practices and resources with advisors across the country strengthens the industry and builds a foundation for continued success. Members of the NNSHA enjoy exclusivity within their market.