Have you ever wanted to have more than just one cocktail and couldn't because you had a big day tomorrow? Or maybe you did have one too many full strength cocktails and then regretted it the next day? (You likely said, "Ugh, I'm never drinking again.") This is why we created KEEL Vodka. Distilled to just 23.8% alcohol by volume (regular harsh vodkas are 40%) we created it to give you a smarter option. A more refreshing option. An option that allows you to Stay Balanced and enjoy tonight and also tomorrow. In addition to being light and refreshingly smooth, KEEL Vodka is Gluten Free, 0 carbs, 0 sugar, and only 58 calories per serving. Farm to bottle, KEEL is 100% American made using the very best non-GMO potatoes from Idaho. Stay Balanced® so you can stay at the party a little longer, have more fun with friends and still able to achieve tomorrow's goals.