Our mission is to generate a positive impact on people's lives through the power of Italian gelato. To achieve this goal, our business idea is to offer innovative, good, functional and affordable gelato, produced with care for people and the environment. Squp is an amazing tasting packaged gelato, featuring reduced added sugar and reduced calorie intake (to help improve our quality of life), totally plant-based with eco-sustainable packaging (to help reduce CO2e emissions), rich in fiber, gluten-free, dairy-free, to stimulate social inclusion and make it "suitable for everyone." In 2022 it was listed among the world's most innovative ice creams, the only Italian company. Every individual here can bring their own purpose to life through their work, to make a real impact on the company and the world. Join us 🌱