We are a Neighborhood Improvement District. We serve those who live and work here in SoHo Broadway Corridor. Our mission is to improve the neighborhood and foster a unique, vibrant, mixed-use district. Since October 2014, the SoHo Broadway Initiative has strived to keep the SoHo Broadway improvement district clean and safe for those who live in, work in, and visit the district. These goals could only be achieved with the enthusiastic and dedicated efforts of the SoHo Broadway Initiative team that includes our board of directors, staff and Clean Team.