Serious Fun Productions is an award winning production company that develops the creative, produces the media, and places it on the proper media platform. SFP has developed and produced programs for Fox Sports, National Geographic Television, Discovery Home, Resort Sports Network, Outdoor Life among others. SFP specializes in developing experts into media properties, now called Influencers. They started with Paul Hochman, who was the editor for SKI Magazine's Buyers Guide and build him into the NBC Today Show's Gear & Technology expert. Another noted expert is Dr. Mark Adickes, a Super Bowl Champion and a world class orthopedic surgeon. His brand is Jock to Doc who became ESPN's injury analyst. He is currently a host on Direct TV's "Fantasy Zone the runs during the NFL season. Our foundation is in producing commercials. Ken Yagoda formerly Head od Production of Young & Rubicam and Time Warner Studios, among others spearheads this effort. He has won every major advertising award, including Cleo's, Andy's and One Club awards.