Turn your ideas and expertise into #1 businesses, books and brands. Created in London in 2003, The Ideas Lab transforms average and stuck Entrepreneurs into profitable, influential and stress free businesses. The Ideas Lab was founded by John Williams, bestselling author of Screw Work Let's Play and Screw Work Break Free. We run group and one-to-one programmes and consult to organisations on the innovation process and creative marketing. John also speaks and writes on creativity, innovation, entrepreneurship and the changing world of work. We're passionate about ideas... because one good idea, well executed, can change the world.