As former and active technologists with experience working for some of the largest technology organzations in the world, we understand the problems that may arise from the rapid evolution of technologies we're experiencing right now. We also know what kind of impact may result from companies hiding behind their algorithm and are aware of the need for public involvement. For these reasons and more, we decided to launch the Better Ethics and Consumer Outcomes Network (BEACON), a social innovation organization on a mission to create a better future, through technology. We believe this requires a three-part approach, which is to (1) help improve both data and overall technical literacy within the general population, (2) enable technologists to create products that not only respond to informed consumer demand but also create positive social impact and increase revenue, and (3) help policymakers understand what's happening in order to create regulation that not both protects consumers and enables businesses to operate successfully. We believe approaching this effort with these three sides in mind will allow them to successfully work together, catalyzing the changes that need to be made.