United By Zero was created to bring transparency to commerce so regular folks can align our our choices with our values, and shift the market to equate profitability with sustainability. That starts with supporting the brands creating products that are truly sustainable, a word that’s thrown around a lot these days. We believe that being sustainable is about more than reducing energy consumption and water use (though those are imperative). It also requires a society built on respect, integrity and equality. We are building the world’s first curated marketplace of mission-driven brands, vetted by science and scored to match buyer values.