UrbanCircle is an online platform aiming to connect families with a wide range of handpicked, vetted and qualified service providers under 6 main categories which are Childcare, Tutoring, Sports, Music &Arts, Special Needs and Family Wellbeing. Through UrbanCircle web and mobile, families are able to view detailed profiles of various alternative service providers and make informed decisions on who will be the best fit to work with their kids. They can pay and book online, on-demand, hassle-free.