The goal of this platform is to let the user connect their websites with the marketing Cloud seamlessly and enable the flow of data from external sites to the Marketing Cloud. • Now create Newsletter signup forms with just a few clicks. • You need not worry about writing Apis and HTML. • Create the desired webform with a few clicks, collect the script and embed it on your site and form is ready to be used. • While you create webform, app fires an API call which creates a data extension in your account and all the submissions on the webform would be saved to this data extension.