Badass Brand, Inc. DBA Badass Beard Care is a Veteran-Owned, men's grooming company specializing in beard care. We are the most and highest reviewed beard care company in the world. We manufacture all of our products in-house (California). We hold ourselves to the highest standards for quality and customer service and pride ourselves in supporting all things Veteran. Our goal is to be the largest all-natural men's grooming company in the USA (and world) while still maintaining our core values of quality, excellence, and veteran-supporting.