In today’s complex business environment, there is urgency for results and an increasing need to “get-it-right-the-first-time”. Fast changing business needs and rapid technological innovations have brought focus on innovative ways to conduct business and ensure growth. Such complex business environment is asking businesses to realize the importance of Business Analysis in achieving their specified targets and hence, Business Analysis is becoming a conduit to bring positives changes in businesses and economy. Business Analysis Convention is an effort to bring Industry, Academia and National Bodies together to create a much needed Eco-System with a Vision to: •Bring best-in-class Innovation and Thought-Leadership in business analysis closer to the stakeholders •Become a Global Platform of Collaboration among the “Top Thinkers” in the field of business analysis •Foster the Best Networking and Knowledge Sharing opportunities to the serving and aspiring business analysis community •Bridge Industry - Academia Gaps to nurture the relevant business analysis capabilities in India