We are a specialist social media research consultancy working with clients across four continents. Our approach is innovative, fast and cost effective. Using our Delve, Distil and Deliver methodology, we draw on social media data to provide you with fresh insight into your customers & markets. We then work with you to fully unlock the value of that insight across your organisation, resulting in better marketing strategies, products & customer experiences. Key areas of expertise include: Consumer need state mapping: Using visual recognition software combined with advanced text analytics, we can identify, size & visualise consumer need states across a range of categories. This technique allows you to measure the performance of your brands at scale against each need globally. Customer segmentation: Using a combination of the social graph, content & demographic information, we segment social audiences. Then we bring them to life using a wide range of data points that show you who they are, what they’re into & where to find them across social & other media channels. Always-on social panels: Shifting the lens from keywords to people, we create bespoke panels that track the content, stories & opinions of consumers across the social web. Competitive intelligence: We work directly with brands to develop & manage the social element of their competitive intelligence units. Trend identification: Using various memetic analysis tools, we can identify trends in consumer behavior & attitude within any given category. Social brand trackers: Set up your social listening to augment your traditional brand tracking programme by establishing links in results between the two. Use the trends visible in social to explain shifts in your brand favourability or other reporting metrics. Technology-wise, we use a wide range of social media analytics software & listening platforms – starting with the tools and data your organisation has already invested in.