Jaipur jewelry Federation (JJF) is an alliance between six leading jewelry manufacturing companies in Jaipur. The knowledge and diversity that the six companies bring in makes JJF alliance an ideal melting pot of creativity and innovation. From catering to small boutiques and catalog houses to giant teleshopping companies and global jewelry retailers, the member companies have established a global presence with its promise of excellence, trust and integrity which are the foundational values that JJF alliance has been built on.